About Us
Our Story
Growing up in a small town in Maharashtra, I was always the kid with a sketchbook in hand. You'd find me doodling during class and designing posters for school events. My friends would joke that I could turn anything into art – even the random thoughts we shared during our evening chai breaks.
After graduating with a degree in Visual Communication, I took the conventional route and landed a job at a design agency in Mumbai. The work was good, but something was missing.
During my daily commutes in the local train, I'd notice how young Indians were increasingly expressing themselves through what they wore – especially through graphic tees.
But most options were either expensive international brands or generic designs that didn't quite capture our unique Indian perspective and humor.
The idea for PixelsGraphix was born during one particularly crowded train ride in 2023. I was watching a college student wearing a basic t-shirt with a quote that could have been so much more impactful with the right design.
That entire evening, I spent hours sketching concepts that blended contemporary design with relatable Indian thoughts and expressions.
Starting with just an Instagram page and five designs, I began sharing my work. The turning point came when one of my "Chai Over Everything" designs went viral in design communities.
Students and young professionals resonated with the minimal aesthetic and the authentic Indian voice behind each design. What started as late-night design sessions after my day job has now grown into PixelsGraphix – a brand that celebrates the perfect blend of modern design sensibilities and Indian expression.
Today, our small team of three passionate designers works from our studio in Mumbai, creating pieces that you won't find anywhere else.
We believe that great design shouldn't break the bank, which is why we keep our prices accessible while never compromising on quality.
Each design goes through multiple iterations, and we often incorporate feedback from our Instagram community of over 15,000 design enthusiasts.
What Makes Us Different
We're not just selling t-shirts and accessories – we're creating conversation starters.
Whether it's our minimalist interpretation of Indian pop culture or our series on untranslatable Hindi words, each piece tells a story that's uniquely yours to wear.
We're proud that PixelsGraphix has become more than just a brand – it's a community of people who appreciate thoughtful design and aren't afraid to wear their personalities on their sleeves (quite literally!).
Our journey from sketch to store has been possible because of customers like you who believe in supporting independent Indian designers and choosing pieces that reflect who they are.
Join us in our mission to make great design accessible to everyone. Because at PixelsGraphix, we believe that style should be as unique as the person wearing it.
Our Values
Design First Every product begins with thoughtful design that blends contemporary aesthetics with Indian sensibilities.
Quality Matters We use premium materials and printing techniques to ensure your purchase lasts.
Community Driven Your feedback shapes our designs and helps us grow.
Affordable Style Great design shouldn't cost a fortune.
Made for India Our designs celebrate the unique perspective of young India.
